Understanding the strengths, weaknesses, opportunities and threats within your community can help shape the mission of your site. Creating a simple SWOT analysis will lay the foundation of community outreach and integration. Identify the assets you possess at your site and ways to deploy them to make a positive impact on your community. Invite community leaders, treatment providers, hospitals, and others to your site to better understand the work you are doing. When we are able to convey an overlap of missions between stakeholders, i.e. helping to better the lives of those in the community, trust is built and partnerships are able to flourish.

For access to the full module, you must be STARR Certified or a STARR Corporate Member.


For many clinical research sites, actively participating within the communities you serve has not been a priority. When making an assertive effort to be an active participant in the community, you must understand what you have to offer, what your community has to offer, ways to work together and barriers which arise when taking these vital steps. The clearest method to define these areas is a quick Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. This process will give you a clear look at the landscape around you and can be the blueprint for community integration.

Once you are Certified, the STARR staff will help you develop a Community Assessment and a SWOT Analysis for your site.

It is important that you use The STARR Coalition and its stakeholders as a resource when you put your plan into action. We are here to ensure clinical research sites become a trusted resource within their community.


  • Creation of a Community Assessment — detailed instructions HERE.